Shannon Skillern
00.
01.
02.
03.
04.
05.
Information
Project: All—Places
Project: Amplifye
Project: Etset
Project: Midi
Project: Personal Day
 
   shannonskillern@gmail.com

 Shannon Skillern brings a distinctive vision to art direction, shaped by over twenty years of design, concept, and trend forecasting experience in fashion, with brands including ZARA, Reformation, Cult Gaia, Le Kasha, and Monday Swimwear. A graduate of Parsons School of Design and Central Saint Martins, she has evolved her practice from fashion design into comprehensive creative direction for emerging brands.

Since founding her accessories line SHANNON BOND in 2022, Shannon has expanded her focus to art and design direction, consulting with brands in the beauty, fashion, tech, and wellness sectors. Her approach bridges commercial sensibility with refined aesthetic vision—translating brand identity into cohesive visual experiences that resonate.

Shannon Skillern
shannonskillern@gmail.com
Instagram
01.Project:

For Outset
Los Angeles
2025
All—Places

Project:
Image Library
Deliverable: Sourced Imagery
Image library with sourced stock and found imagery for All—Places, a corporate legal support firm to established funds and mission-driven companies that are reshaping the world. Defined what types of imagery was needed and sourced images for the client to purchase licenses for.

02.Project:

For Outset
Los Angeles
2025 Amplifye

Project:
Creative Territories
Deliverable: Brand Creative Direction
Developed creative direction for Amplifye, an enzyme that doubles protein absorption. This scope involved presenting multiple creative concepts to establish the brand's visual identity, including high-level creative concepting, color palette development, and photography style direction. Alternative concepts not selected by the client are shown below.
03.Project: 

For Outset
Los Angeles
2024
 Etset

Scope:
Creative Territories
Deliverable: Brand Creative Direction
Developed creative direction for Etset, a tech stack for startup founders. This scope involved presenting multiple creative concepts to establish the brand's visual identity, including high-level creative concepting, color palette development, and photography style direction. Alternative concepts not selected by the client are shown below.
04.Project:

For Outset
Los Angeles
2024
 Midi

Scope:
Creative Territories
Deliverable: Brand Creative Direction
Developed creative direction for Midi, a telehealth brand supporting women in midlife. This scope involved presenting multiple creative concepts to establish the brand's visual identity, including high-level creative concepting, color palette development, and photography style direction. Alternative concepts not selected by the client are shown below.

05.Project

For Outset
Los Angeles
2024 Personal Day

Scope:
Creative Territories, Visual Identity
Deliverable: Brand Creative Direction and Visual Identity.
Developed creative direction for Personal Day, a talent-led acne care brand targeting Gen Z. This scope involved presenting multiple creative concepts to establish the brand's visual identity, including high-level creative concepting, color palette development, and photography style direction. Alternative concepts not selected by the client are shown below. Also oversaw Visual Identity phases through to brand styleguide.